The Hummer EV

An Icon

The Hummer is no doubt iconic, known for being big, boisterous, and probably most of all: a gas guzzler. With environmental impact becoming a more prominent deciding factor for many car buyers it seemed like Hummer would remain a thing of the past. That all changed at the 2020 Super-bowl when GM released a 30-second teaser revealing the return of the name plate, this time under the GMC brand, as an electric vehicle (EV).

History of the Hummer

Hummer was first produced in the early 1990s by a company called AM General, this was a civilian version of the M998 Humvee, a US Army Vehicle produced by AM General under contract. In 1998 General Motors (GM) purchased the brand name from AM General and diversified the brand to include three different models: H1, H2, and H3. The Hummer H1 was the biggest model, and the most like the original Humvee, with the H2 being a middle size model and the H3 being the smallest of the three.
In the mid-2000s, Hummer sales had begun to decline due to the poor gas mileage and growing consumer concern for environmental impact. During the 2008 recession GM executives reevaluated the brands viability but rather than being liquidated GM held onto the brand. In 2010, after two failed sale attempts GM made the decision to dismantle the brand, shutting down Hummer dealerships and halting production of all Hummer models. It seemed to many that this would be the last that was seen of the Hummer.

Return of the Icon

Fast forward to the 2020 Super-Bowl, a thirty second ad starring LeBron James teases the shape of a new vehicle along with the return of the iconic Hummer name plate. After a delay in the global reveal, the new Hummer EV was revealed in October 2020. Beginning production in spring of 2022, Edition 1 of the Hummer EV will be available in the fall of 2022.

Edition 1 features three electric motors with 1,000 horsepower capable of going 0km/h to 100km/h in approximately 3 seconds. This new  super truck will also feature Super Cruise (GM’s hands free driving technology), and an Infinity Rook with modular sky panels. This off-roading must have will feature Extract-Mode allowing the underbody to be lifted 6″ up, as well as Crab Walk which is Hummer’s 4-wheel drive, turning rear wheels up to 10 degrees to get over and around those tough obstacles.

There was a great amount of detail that was put into the Hummer EV Edition 1, to get the full experience we recommend you visit GMC Canada’s page to see the all that the Hummer EV has to offer. Other editions that are set to be introduced include the Hummer EV2, Hummer EV2X and the Hummer EV3X, make sure to check back as more information comes out on these models!

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